Devin Ershow is the cofounder of American Mash & Grain, a whiskey blog/blending house that endeavors to elevate the profile of the American Craft Whiskey Movement. He is also the head mixologist for Stranahan’s Colorado Whiskey. He is an Executive Bourbon Steward through the Stave and Thief Society and a Level 2 Award Recipient with Distinction from the Wine & Spirits Education Trust (WSET).
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A small craft distillery doesn’t have anything like the marketing budget of the bigger brands—but it does have a home and a story. One of the best ways to tell that story—and to get people to taste your pride and joy—is to offer a memorable tour. Here’s how to do it.
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Blending on the small-batch scale, craft-whiskey makers have limitations that the bigger producers don’t have—but they also have distinct advantages. Heeding advice from accomplished blenders, let’s look closer at how to blend whiskeys mindfully, with art and with purpose.
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Thoughtfully applying the science and craft of blending offers an avenue for distilleries to elevate their products—but it begins with a serious devotion to sensory analysis.
For craft-whiskey distilleries, independent bottlers and blenders offer unique opportunities for collaboration and raising brand awareness.
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Older isn’t necessarily better—despite the interest in higher age statements—but there are specific, achievable ways to help set up longer-aged whiskeys for success.
Whiskey isn’t for everyone, but it would be a shame to turn off anyone who has the potential to love and appreciate it. Here are some tips on how to help others approach whiskey with a mindset that gives them the best chance to enjoy it in their own way.