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Dollar Trees: Distilleries Kick in on Reforestation

Planting trees is critical to alleviating climate change, and wood is critical to the spirits industry. With support from customers, distilleries are giving to programs that plant more trees—often for a buck a bottle.

Tiney Ricciardi Jan 8, 2024 - 11 min read

Dollar Trees: Distilleries Kick in on Reforestation Primary Image

Photo: Courtesy Noble Oak Whiskey

When Scotland-based spirits company Edrington launched its Noble Oak whiskey brand in 2017, it did so with sustainability baked into the mission. For every bottle of double-oaked bourbon or rye that Noble Oak sells, the company donates $1 to One Tree Planted, a nonprofit organization that supports reforestation efforts around the globe.

“Trees are the backbone of our planet,” says brand manager Caiti Soares. “They provide clean air, clean water, food, medicine, jobs, habitats. So, it really was a no brainer.”

For Noble Oak, finding a cause to align with the brand was nonnegotiable. Edrington—also the parent company of Macallan and Highland Park, among other labels—is owned by the Robertson Trust, which donates a portion of shareholder dividends to support charities. The idea was to find a way to give back and improve the planet, Soares says, and trees were an obvious choice—especially given the company name.

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Tiney Ricciardi is a Colorado-based journalist who covers beer, spirits, cannabis, and other "earthly delights." She's also a staff reporter for The Denver Post.

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