How to Help Them Taste Whiskey Like a Pro

Having worked in a variety of roles for several whiskey companies over the course of my career, I have heard one phrase over and over, no matter where I work: “I’m not much of a whiskey drinker.”

Now, I firmly believe that some people will never like whiskey, as sad as that is to admit. For most people, however, there is a much better chance that they can learn to love whiskey—if they learn how to properly approach drinking it.

I love whiskey. As an industry professional and educator, my hope is to help other people love whiskey, too. That said, I don’t need everyone to love whiskey the same way that I do. My goal is to help broaden their understanding of how to access the flavors that hide behind the “burn” and to help them discover how they can love and appreciate whiskey in their own way.