The world of gin, from the creative and technical side to marketing and sales, is experiencing the same flux that’s affecting the broader craft-spirits world. But Ward—veteran spirits journalist, brand builder, and consultant—offers a broad look at the category, from evolving definitions and flavors to breakthrough marketing.
The head distiller and blender in Tucson, Arizona, is embracing the scorching desert climate and local flavor—namely, mesquite-smoked malt—to craft distinctive whiskeys while making transparency integral to the brand.
Zykan, former master taster for Old Forester, current master blender for Hidden Barn and perfumer for Oduoak, joins host Sydney Jones for a rollicking episode of intentionality and shared experience.
The president of Corning & Company reimagined and reconfigured Sonoma Distilling into a house of brands—some are owned, others are partnerships—but quality and experimentation are still top of mind for this award-winning master distiller.
This award-winning Chicago brewstillery finds innovative ways to connect their disciplines—and not just for the narrative, but firstly for the flavor.
As blender and manager of blending operations for Barrell, a brand committed to sourcing and blending rather than distilling, Christiansen finds creative ways to marry distinct flavors in whiskey without muddling their individual characters.
Producing smaller volumes of craft spirits typically means a location closer to potential customers, but distilling in high-density urban environments is both work-intensive and expensive. Brooklyn’s Widow Jane has found an artful way to create distinct spirits despite—or maybe because of—the challenges they face distilling, aging, and blending in New York City.
Few acquisitions of spirit brands have been as high-profile as Ryan Reynolds’ purchase of the Aviation Gin brand, followed by its sale to Diageo. Yet even before the celebrity-fueled spotlight turned its way, Aviation was the work of an earnest distiller seeking to make the perfect pre-Prohibition-style gin for classic cocktails.
Through his distilling career, Ken Klehm has tackled an array of challenges, such as stocking an entire cocktail bar with house-distilled spirits and liqueurs. Now at the helm of the 450 North brewstillery, he’s exploring new opportunities such as distilling with estate grain, making American single malt, and more.
Launching a whiskey distillery is not for the faint of heart. Balancing the timing, financing, logistics, brand building, quality, creative expression, distillery construction, and legacy has left Andy Nelson feeling as much like a jack-of-all-trades as he does a head distiller.