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Principles of a Thoughtful Distillery Sensory Program

Ready to start some sensory analysis on your products? Know your target, and know your weaknesses. In the first of a series, here’s an introduction to three main types of testing, as well as some biases that can occur when anyone tastes a spirit.

Reade Huddleston Nov 15, 2023 - 9 min read

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A tasting and evaluation form for visitors to George Dickel in Tullahoma, Tennessee. Photo: Joe Stange.

Being able to taste and evaluate your product is critical to getting it ready for market, not to mention meeting your own standards. But what does it mean to taste and evaluate?

The Institute of Food Technologists defines sensory science as “a scientific method used to evoke, measure, analyze, and interpret those responses to products as perceived through the sense of sight, smell, touch, taste, and hearing.” If that sounds straightforward, putting it into practice can be more of a challenge.

Currently, there are no universally agreed-upon standards for distillers who want to conduct sensory analysis. That means that each distillery—and, indeed, each distiller—must decide for themselves how best to implement the tenets of sensory science.

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Reade Huddleston is director of distillation and spirits for CANarchy Craft Brewery Collective. Huddleston received his masters in brewing and distilling science from Heriot-Watt University in Scotland and has been working professionally in brewing and distilling for the past 11 years in Britain, Canada, and the United States.

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