Rhum Arrangé: How Craft Distilleries Can Beat the Big-Brand “Spiced” Rums

Rum enthusiasts are often divided on the question of “flavored” or sweetened rums.

For one thing, most drinkers are unaware that many popular rum brands are full of artificial flavors and colors or that they’re so heavily sweetened they’re practically liqueurs. In response, many purists simply seek out pure, unadulterated rums. (This is often true with craft spirits, in general, where “no added flavors or sugar” is often the norm.)

However, some craft distilleries are embracing the idea of infusing rums with natural ingredients, honoring the Caribbean tradition to create exciting and flavorful rums—and being transparent about it the whole way.