Sailor Guevara is a spirits specialist, hospitality veteran, published author, podcast host, and award-winning mixologist who’s been involved with the spirits industry for 30-plus years. She won the Icon of Whiskey Award in 2020, bestowed on the individual who most capably advances understanding and appreciation for the craft of whiskey-making.


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The Cocktail Trends that Distillers Need to Know Today

What’s hot at the bar has a direct relationship to which bottles are mostly likely to get a spot behind it. For distillers who want to meet the mixology moment, here’s a look at real-life cocktail trends developing in 2024 and moving on into 2025.

A Moment for the Martini

The martini is an undeniable classic with timeless appeal, yet it’s also evolved over the years. Here’s a look at the modern history of the martini, as told via recipes that give craft spirits pride of place.

Crafting a Successful Approach for Tasting Bar Cocktails

The cocktails you serve at your distillery’s bar can be the gateway to a new world of consumer connection to your spirits. From seasonal offerings to homemade practicality, here are some tips on how tasting bars can win new friends and sell bottles.

Time for a Cool Change: Refreshing Cocktails to Beat the Heat

As the temperature soars, here are some simple ideas for refreshing cocktails that use artisanal spirits and modifiers to help you and your guests stay cool.

Cocktail Companions for Grilling Season

For Independence Day and beyond, here are some cocktails perfect for enjoying while you work the grill or enjoy those summertime foods kissed by fire.

Dads in the Distillery: Cocktails for Father’s Day

From the pros who make the spirits, here are some surefire ways to mix the spirit-loving dad in your life something special on Father’s Day.

Distillers, Mothers, Cocktail Lovers

Here’s how to celebrate Mother’s Day in a way that befits a distiller.

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Might “Cold Peating” Offer a New Approach for American Single-Malt Whiskey?

Granulated peat—pulled from American soil and driven by environmental concerns—is different from the peat moss traditionally used in the production of Scotch. At least one distillery is experimenting with cold infusions that add a different dimension to single-malt whiskey.

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How Distilleries Can Craft a Winning Bar Program

An on-site liquid-to-lips program is essential for producers to connect with customers—and not just your visitors, but also the bars where you aim to gain a foothold. Here are some key points to keep in mind when setting up and refining the bar program at your own distillery.

Use Your Booze, Please the Crowd: Delicious Homemade Liqueurs

Once you get into making your own liqueurs, it can be hard to stop, whether at the bar or at home—there are many ways to get creative, they make great gifts, and they can help you use up those leftover spirits.