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Crafting a Successful Approach for Tasting Bar Cocktails
The cocktails you serve at your distillery’s bar can be the gateway to a new world of consumer connection to your spirits. From seasonal offerings to homemade practicality, here are some tips on how tasting bars can win new friends and sell bottles.
The cocktails you serve at your distillery’s bar can be the gateway to a new world of consumer connection to your spirits. From seasonal offerings to homemade practicality, here are some tips on how tasting bars can win new friends and sell bottles. <a href="https://spiritsanddistilling.com/crafting-a-successful-approach-for-tasting-bar-cocktails/">Continue reading.</a>
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Photo: Courtesy Westward Whiskey
It’s no secret that more people consume spirits via cocktails than they do neat. Cocktails are also the entry point for many drinkers to learn about spirits and to begin appreciating them for their own flavors.
So, are the cocktails you serve at your distillery bar up to the task?
From fellow pros behind the tasting bars at small distilleries, here are some drinks, tips, and approaches that have found success in different parts of the country.
Whiskey Drinks that Win: Char, Slush, and “Buttered”
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Sailor Guevara is a spirits specialist, hospitality veteran, published author, podcast host, and award-winning mixologist who’s been involved with the spirits industry for 30-plus years. She won the Icon of Whiskey Award in 2020, bestowed on the individual who most capably advances understanding and appreciation for the craft of whiskey-making.
