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Statistics, But Not Damned Lies: Analyzing Your Spirits

When it comes to analyzing the results of sensory evaluation, statistics can be a complicated yet powerful tool to use in the pursuit of higher-quality spirits.

Reade Huddleston Feb 7, 2024 - 10 min read

Statistics, But Not Damned Lies: Analyzing Your Spirits Primary Image

Setting up a serious sensory program at your distillery is a key step to ensuring the quality of your spirits. Previously, we examined how to recruit evaluators and properly run a sensory session. Here, we look at how sensory scientists analyze the results.

First, however, we need to review a little about statistics, so we can better understand how to use them as a tool in the service of quality.

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Reade Huddleston is director of distillation and spirits for CANarchy Craft Brewery Collective. Huddleston received his masters in brewing and distilling science from Heriot-Watt University in Scotland and has been working professionally in brewing and distilling for the past 11 years in Britain, Canada, and the United States.