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A Moment for the Martini

The martini is an undeniable classic with timeless appeal, yet it’s also evolved over the years. Here’s a look at the modern history of the martini, as told via recipes that give craft spirits pride of place.

Sailor Guevara Sep 10, 2024 - 17 min read

A Moment for the Martini Primary Image

Photos by Sailor Guevara

Recently, numerous articles have touted the comeback of the martini—and by “martini,” I mean the cocktail that has the classic martini as its foundation and that can be altered by straightforward ingredient substitutions.

But did the martini ever really go out of style?

“It did, and it didn’t,” says Kala Ellis, beverage director at the South Carolina–based Indigo Road Hospitality Group, whose 38 restaurants and half-dozen hotels stretch across the Southeast. “The martini as we know it is a far cry from the original.”

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Sailor Guevara is a spirits specialist, hospitality veteran, published author, podcast host, and award-winning mixologist who’s been involved with the spirits industry for 30-plus years. She won the Icon of Whiskey Award in 2020, bestowed on the individual who most capably advances understanding and appreciation for the craft of whiskey-making.

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