Sailor Guevara is a spirits specialist, hospitality veteran, published author, podcast host, and award-winning mixologist who’s been involved with the spirits industry for 30-plus years. She won the Icon of Whiskey Award in 2020, bestowed on the individual who most capably advances understanding and appreciation for the craft of whiskey-making.
https://www.sailorguevara.com/
The cocktails you serve at your distillery’s bar can be the gateway to a new world of consumer connection to your spirits. From seasonal offerings to homemade practicality, here are some tips on how tasting bars can win new friends and sell bottles.
As the temperature soars, here are some simple ideas for refreshing cocktails that use artisanal spirits and modifiers to help you and your guests stay cool.
For Independence Day and beyond, here are some cocktails perfect for enjoying while you work the grill or enjoy those summertime foods kissed by fire.
From the pros who make the spirits, here are some surefire ways to mix the spirit-loving dad in your life something special on Father’s Day.
Here’s how to celebrate Mother’s Day in a way that befits a distiller.
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Granulated peat—pulled from American soil and driven by environmental concerns—is different from the peat moss traditionally used in the production of Scotch. At least one distillery is experimenting with cold infusions that add a different dimension to single-malt whiskey.
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An on-site liquid-to-lips program is essential for producers to connect with customers—and not just your visitors, but also the bars where you aim to gain a foothold. Here are some key points to keep in mind when setting up and refining the bar program at your own distillery.
Once you get into making your own liqueurs, it can be hard to stop, whether at the bar or at home—there are many ways to get creative, they make great gifts, and they can help you use up those leftover spirits.
Do the spirits on the shelf lack the flavor you’re looking for? Infusion could be the answer—and it’s also a path to faster, easier cocktails.
It’s a time to celebrate, a time to gather with loved ones, a time to indulge, and a time to mark the passing of another year. Oh, it’s also a time to mix beer with booze.