Foley, Ray | The Oxford Companion to Spirits & Cocktails

(1943–) is the founder and editor of Bartender magazine, which he launched on a whim in 1979 and has since grown to a circulation of more than 250,000. His service industry roots were planted at the Manor in West Orange, New Jersey, where he tended bar at the Terrace Lounge. In the decades since, he has earned a reputation as an advocate for bartenders, having founded the Bartender Hall of Fame and the nonprofit Bartender’s Foundation Incorporated and authored more than a dozen books on cocktails and bartending, including Bartending for Dummies (2010). His advocacy, however, has not generally extended to the new-old style of bartending characteristic of the twenty-first century, for which he has expressed frequent and public disdain. Foley is a notable collector of vintage drink books and is credited with creating the Fuzzy Navel cocktail to promote then-new-to-market DeKuyper Peachtree Schnapps.