The craft wing of American distilling is nearly three decades old, and as it has matured, so have the processes that define it. Distillers are experimenting with and adopting boundary-pushing production techniques—and effectively communicating those processes to their consumers is an important way to help sell bottles.
Here, we look at two companies delving into intricate processes that sometimes verge on the arcane—but they’re explaining to consumers what they are doing on the way to producing some highly sought-after bottles.