Distillers, Mothers, Cocktail Lovers

Since 1914 in the United States, there’s been a specific day on the calendar set aside to honor everyone’s mother: the second Sunday in May. This year it falls on May 12, and it provides an often-overlooked opportunity for bars and distilleries to put a unique focus on their customers.

Many of my friends who work in spirits production are mothers themselves, including several distillers—one even put back a barrel of whiskey when her daughter was born, and I can imagine what an inspiration that must be. However, spirits producers—especially those marketing brown spirits—tend to overlook the potential of holidays such as Mother’s Day.

It’s a shame because holiday-themed cocktails and menus represent an opportunity to introduce approachable flavors and attract new or more casual spirit drinkers.

Recs from the Distillers